Everything about the new Galaxy A

This product launch film was made for the rising global youth and creative GenZ audience in developing countries. Our challenge was to avoid the cliche of a phone floating in a vapid white space where an endless voice over explains the features. We sped things up in order to show literally every detail of this new device.

Introducing literally everything about the new Galaxy A.
Awesome is for everyone.

For some features we involved content creators with a global fanbase on TikTok or Instagram and gave them a cameo role in the spot.

Creative partner: Allan Stevenson

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