Opinions
As the largest tabloid, BILD never had the best reputation among the general public. The idea of this campaign was to show everyone's opinion about BILD. Over the years, around 50 different celebrities have had the opportunity to see their honest opinion about Bild being published. Even if their opinions were brutally honest and rather unflattering.
(I was relatively young when I worked for this account. According to today's standards, I would no longer work for such a moral low flyer )
“You want to be read by modern women too? Then get a modern view on women first.”
“Quite useful as a fires tarter. And dangerous as well ”
We also asked famous political cartoonist to say no word but to draw their opinions.
