First night on us
During the corona travel restrictions in 2019, AirBnb made a generous invitation to travellers from France and the UK to see a new side of their own country and whilst AirBnB is covering for the first night.
Using real Airbnb hosts as actors inviting users to stay at their real homes.
The ‘First Night on Us’ initiative which centred on Airbnb offered to cover the cost of one night in selected towns and villages across both countries.
Creative partners: Henrik Edelbrink, Allan Stevenson, Kervins Chauvet